Extras & Tools
Choosing Images For Your Site
Creativity in images
Images that provide unique and imaginative perspectives are more memorable than those that don't. Here are some things to consider to give your site the creative edge.
Creative composition can be achieved by several means. Don't underestimate the power of an unusual vantage point, an unexpected cropping or an interesting use of negative space. Thoughtful juxtapositions and collage techniques can also provide interest.
Above: The flower photography featured on the Saipua website utilizes interesting angles, crops and close-ups to create beautiful diptychs.
Above: The Bonpoint childrenswear store displays their clothes in a way that not only communicates playfulness but also helps customers to visualize and coordinate whole outfits.
The way a scene or an object is lit can tell a story all its own. Lighting can be dreamy or dramatic, innocent or sinister, gentle or harsh, and many variations besides.
Above: Both of these photographs depict bedlinen from the Toast online store. On the left, the natural daylight provides a clean and relaxed look. The bedding on the right, however, is lit carefully to create high contrast between the subject matter and the background. This lends the shot an air of drama and mystery.
Above: The slightly sepia tones combined with the bright yet soft daylight gives this photograph from Sessun a nostalgic feel.
Above: This photograph from the same website uses a similar technique but is rosier and softer looking which evokes a dreamy, romantic mood.
Don't be afraid the go beyond the literal. Objects can inspire and inform when placed in hypothetical or unexpected settings.
Above: By carefully placing their products in interesting, theatrical ways, Restoration Hardware's Baby and Child website manages to evoke first the Sahara and then the Arctic without ever leaving home.
Above: By taking this bed out of the bedroom and hanging it from trees in misty woods, the product is transformed into something magical and dreamlike. This example was shot by Ditte Isager for Bloomingdale's.
Above: Using a photographic collage technique, these socks (from Japanese label, Antipast) are transported to a fantasy-land filled with flowers and balloons.
This guide has mainly focussed on photography but all of the points mentioned are relevant to illustration also. Additionally, an interesting avenue to explore is a combination of photography and drawing in one image. The example shown below uses this method to provide a friendly and whimsical portrayal of its products.
Above: In this example we can see that Hermes have tried to represent the scent of their Un Jardin sur le Toit perfume into watercolors. The fresh green hues hint at a fresh, fruity, floral fragrance.
Above: From the same website comes these whimsical interjections of illustration. They serve both as an informative measure (for example, to show that the sports shirt is designed for golfers) and as a decorative element which also offers a little humor and personality.